What is your brand, who and what do you stand for? What is the story do you want to tell? It’s imperative to have a focal point of what your brand is about. A strong brand that stands out, enables your business to catch the eye of your customers. Competing with big brands with devoted customers and big budgets should not be a deterrent. Yes, it is a process, however the consistent, on-going efforts that are aligned create the building blocks with your customers for long term loyalty and awareness in the marketplace.